Cos and Effect
In 1984, Bill Cosby helped save an entire television network. Thirty years later, he's toxic to an entire industry. It was in '84 when NBC, lagging far behind brethren CBS and ABC in ratings to the point of being a national joke, brought in Cosby and built a sitcom around him. Cosby was 46 years old and though he'd been canceled in the past with other television vehicles, his star power on TV was still heavy. Viewers still had "Fat Albert" and Jell-O commercials fresh on their minds. The sitcom idea was novel. NBC decided to cast Cosby and his TV family as well-to-do African-Americans living in a tony brownstone in upper Manhattan. This was no "Good Times" scenario. The presentation on TV of blacks living a life that wasn't in poverty wasn't new (witness "The Jeffersons"), but Cosby was a doctor and his wife was a lawyer. With all due respect to dry cleaner moguls, this was different. Plus, Cliff and Clair Huxtable had kids---...