Burger King knows America all too well.
When in doubt, offer us bacon.
Despite all the saber rattling about eating healthier in this country, the struggling hamburger chain is turning to bacon---fat, salty, calorie-filled bacon---to attract customers this summer.
But here's the best part: the bacon is being sprinkled and laid on...an ice cream sundae.
You heard me.
The salty-sweet dessert clocks in at 510 calories, 18 grams of fat and 61 grams of sugar.
So what does a bacon sundae consist of? Vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon.
It was the comedian Jim Gaffigan who said that "EVERYTHING tastes better with bacon. Foods wrap themselves with bacon in order to taste better."
But this is a little ridiculous, don't you think?
No. 2 BK has been scuffling, trying to keep up with No. 1 McDonald's for quite some time. Burger King's menu items just haven't landed as well as they would have liked.
So now they turn to bacon, that old standby.
Early returns, in my highly unscientific poll, aren't encouraging.
My polling sample consisted of my wife, daughter, and a co-worker.
The responses I got ranged from "That sounds awful" to "That sounds disgusting."
Yes, that's a strip of bacon sticking out from that sundae
The new item has already begun to be offered, in Nashville, TN---which should come as little surprise. If anyone likes their fat, it's the Southerners. The rest of the country will be rolled out starting on Thursday.
The bacon sundae is part of a slew of limited time items which include several pork, beef and chicken sandwiches.
BK has changed its tag line to "Taste is King," a departure from "Have it Your Way."
Makes sense. I can't imagine that a bacon sundae is having it anyone's way.
But this is the country that has introduced such items as fried dough (Elephant Ears), corn dogs, hush puppies and chicken fried steak to the world.
Who knows? Maybe bacon sundaes will take off.
I mean, it's a breakfast AND a dessert. If we can't be healthy, at least we can be efficient.