Tuesday, November 4, 2014

Keep on Truckin'

Why does the ice cream man have the market cornered on driving trucks around the neighborhood, selling his wares?

Think about his clientele---six-year-olds, who aren't exactly loaded. How much disposable income does a first grader have?

This may seem like a strange time to bring this up, because we're hardly in ice cream truck season, but I say this is the perfect time to discuss this.

With ice cream no longer a viable purchase option at your curb, why not consider other items that a grown up would run out of his/her house to snatch up?

Liquor, for one.

Can you imagine if there was a liquor truck that cruised the neighborhoods? The driver would make a mint. Adults would be lined up down the street as far as the eye could see.

The possibilities are endless.

How nice would it be if you could purchase an apple pie from a truck in front of your home? Or a dozen doughnuts?

The items for sale wouldn't have to be limited to food stuffs.

I'd have killed at times to be able to buy batteries off a truck. I would have been forever grateful if a Tylenol truck drove by, ringing its bell.

I wonder why ice cream became the item of choice when it came to retail trucks rolling down a neighborhood street.

The ice cream truck was one of the few American creations that never really spawned any offshoots.

Despite the popularity of selling ice cream from a truck, catering to grade school kids who don't have any money, no entrepreneur ever considered marketing toward adults (who actually have cash) with items that don't even need to be frozen.

I think an enterprising person could make a killing driving around residential areas the day before Valentines Day, selling greeting cards, chocolate and flowers. Or even a birthday card truck, because birthdays happen every day, and every day people forget to buy a card.

Following behind could be a postage stamp truck.

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